It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.
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Q82: Managers often are aware of the need
Q83: Our text conceptualizes the research process as
Q84: Research proposals take many hours of work
Q85: Ethical issues are of little concern to
Q86: Researchers realize that when they are formulating
Q88: Managers who are more involved with the
Q89: Discuss action standards,their purpose,and their importance to
Q90: Marketing research can produce interesting results and
Q91: Define situation analysis.Discuss the primary methods for
Q92: The proposal should be professional looking,well written,and
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