Marketing researchers find constructs helpful.Once it is determined that a specific construct is applicable to the problem,there are customary ways of ________ the constructs.
A)synchronizing
B)operationalizing
C)analyzing
D)projecting

Question

Quizplus · Accepted Answer

Operationalizing refers to defining how a construct will be measured or observed, making it more concrete and allowing researchers to collect data on it. This step is important in order to ensure that the construct is being accurately measured and that the resulting data is reliable and valid.

Marketing Researchers Find Constructs Helpful