Even though two variables,such as sales and advertising,are logically connected,a regression analysis does not permit the marketing researcher to make cause-and-effect statements because:
A)Other independent variables are not controlled.
B)Other dependent variables are not controlled.
C)Other independent variables are controlled.
D)Other dependent variables are controlled.

Question

Quizplus · Accepted Answer

Regression analysis can show the relationship between two variables, but it cannot prove a cause-and-effect relationship because other independent variables are not controlled. There could be other factors that influence both sales and advertising that the analysis is not accounting for, and therefore it cannot determine causality.

Even Though Two Variables,such as Sales and Advertising,are Logically Connected,a