Meaningfulness,stability,and actionability are not statistical issues;rather,they are:
A)Marketing manager judgment calls.
B)Subject to market research validation
C)Market target issues.
D)Market differentiation issues.

Question

Quizplus · Accepted Answer

Meaningfulness, stability, and actionability are subjective measures that require the judgment and expertise of marketing managers to determine. They cannot be validated through market research or determined solely by market target or differentiation issues.

Meaningfulness,stability,and Actionability Are Not Statistical Issues;rather,they Are