________ requires that standard or innovative market segmentation bases are used,and that these bases uniquely identify the various groups so they can be analyzed and put in the marketer's targeting mechanisms.
A)Market targeting
B)Market research
C)Market planning
D)Market segmentation

Question

Quizplus · Accepted Answer

The statement is describing the process of market segmentation where standard or innovative bases are used to identify different groups, which are then targeted by the marketer's marketing strategies. Market targeting refers to the selection of specific groups to target, market research refers to collecting data and analyzing market trends, and market planning involves developing a marketing plan for the target market.

________ Requires That Standard or Innovative Market Segmentation Bases Are