Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________ -a company that accommodates surveyors by recruiting and selling access to very large,diverse groups of consumers and businesses.
A)a data collection company
B)a panel company
C)social media
D)mall intercepts

Question

Quizplus · Accepted Answer

A panel company is a type of firm that recruits and maintains large and diverse groups of consumers and businesses who are willing to participate in surveys and studies. Panel companies sell access to these participants to surveyors and market researchers, making it easier and more efficient for them to collect data on a large scale. This helps to combat the issue of skyrocketing nonresponse rates and the increasingly popular use of online surveys.

Skyrocketing Nonresponse Rates and the Popularity of Online Surveys Have