The statement"a sample size decision is usually a compromise between what is theoretically perfect and what is practically feasible"underscores the importance of why a marketing researcher should have a basic understanding of sample size determinations.List and describe the two primary reasons why a marketing researcher should have this basic understanding.
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Q86: Describe how a marketer decides on the
Q87: As a general rule,a small population situation
Q88: How does a researcher calculate variability in
Q89: "Percent rule of thumb"methods lose sight of
Q90: Sample sizes based on statistical analysis criteria
Q92: Most panel companies claim random selection of
Q93: Arbitrary sample size approaches rely on erroneous
Q94: Using a panel company is inexpensive,expedient,and guarantees
Q95: On occasion,a research objective is to perform
Q96: Sample size determines the accuracy,not the representativeness,of
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