The marketing manager intuitively knows that small samples are less accurate,on average,than are large samples.But it is rare for a marketing manager to think in terms of sample error.

Question

Quizplus · Accepted Answer

The statement accurately reflects the fact that while marketing managers may understand the general principle that larger samples are more reliable, they may not be familiar with the concept of sample error and its implications for measurement accuracy.

The Marketing Manager Intuitively Knows That Small Samples Are Less