Given the goals of ﬁrm value and shareholder wealth maximization, we have stressed the importance of net present value (NPV).And yet, many ﬁnancial decision-makers at some of the most prominent ﬁrms in the world continue to use less desirable measures such as the payback period and the average accounting return (AAR).Why do you think this is the case?

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The Answer of Given the goals of ﬁrm value and shareholder wealth maximization, we have stressed the importance of net present value (NPV).And yet, many ﬁnancial decision-makers at some of the most prominent ﬁrms in the world continue to use less desirable measures such as the payback period and the average accounting return (AAR).Why do you think this is the case?

Given the Goals of ﬁRm Value and Shareholder Wealth Maximization