Value-based pricing means that the marketer cannot design a product and marketing program and then set the price.

Question

Quizplus · Accepted Answer

Value-based pricing involves determining the value that a product creates for customers and then setting the price accordingly. This means that the marketer needs to consider customer perceptions of value and adjust the marketing program and product design to meet those perceptions.

Value-Based Pricing Means That the Marketer Cannot Design a Product