Setting a price for products that must be used along with a main product is known as ________ pricing.
A)by-product
B)market-penetration
C)skimming
D)product bundle
E)captive product

Question

Quizplus · Accepted Answer

Captive pricing is when a product is priced low, and the complementary or supplementary product is priced high. This strategy incentivizes customers to buy the main product and its accompanying product, ultimately increasing revenue.

Setting a Price for Products That Must Be Used Along