The PLC concept can be applied by marketers as a useful framework for ________.
A)predicting the exact duration that a product will spend in each stage of the lifecycle
B)showing how all products pass through the stages of product life cycle in the same order
C)describing how products becomes popular, decline, and are cycled back through repositioning
D)reflecting how the stages of the product life cycle apply to styles and not to fashions and fads
E)explaining how the product life cycle remains constant across different product classes

Question

Quizplus · Accepted Answer

The PLC framework describes how products become popular, peak in popularity, decline in popularity, and are either discontinued or cycled back through repositioning. This is a useful tool for marketers to understand and plan for the different stages in a product's life cycle. The other options listed are either inaccurate or do not fully describe the usefulness of the PLC concept.

The PLC Concept Can Be Applied by Marketers as a Useful