Wayne Industries is building a new prototype riding lawnmower especially for women.The marketing strategy for the product has been developed and presented.The lawnmower is now being tested rigorously.This step will ensure that the product meets all the CPSC product specifications and leaves little chance for any product liability issues.Once the prototype of the lawnmower passes product tests,the next step is ________.
A)test marketing
B)portfolio analysis
C)commercialization
D)internal marketing
E)business analysis

Question

Quizplus · Accepted Answer

Test marketing is the next step after product testing to evaluate the product's performance in a real market setting before full-scale commercialization.

Wayne Industries Is Building a New Prototype Riding Lawnmower Especially