In the ________ stage,an executive creates a write-up of a new-product idea to be presented to a new-product committee.
A)idea generation
B)idea screening
C)test marketing
D)product positioning
E)internal marketing

Question

Quizplus · Accepted Answer

The stage described in the question is idea screening, where an executive presents a write-up of a new-product idea to be evaluated by a new-product committee. Idea generation is the stage where new ideas are generated. Test marketing is a stage where a product is tested in a specific market before it is launched globally. Product positioning is the process of creating an image of the product in the minds of the consumers. Internal marketing is the process of creating awareness about the product within the organization.

In the ________ Stage,an Executive Creates a Write-Up of a New-Product