The answer to the customer's question,"Why should I buy your brand?" is found in the brand's ________.
A)quality image
B)customer services
C)value proposition
D)differentiation
E)pricing and promotion structure

Question

Quizplus · Accepted Answer

The value proposition is the unique benefit or advantage that a brand offers to its customers, which sets it apart from competitors. It explains why someone should choose this brand over competitors and ultimately why they should buy it. A clear and compelling value proposition can be a powerful motivator for customers to purchase the brand.

The Answer to the Customer's Question,"Why Should I Buy Your