When Port Orleans Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.
A)undifferentiated
B)differentiated
C)individual
D)mass
E)niche

Question

Quizplus · Accepted Answer

The given scenario involves targeting different segments with separate offers, which is a characteristic of differentiated marketing. Undifferentiated refers to targeting the entire market with a single offer, while individual marketing refers to creating custom offers for specific individuals. Mass marketing involves creating a single offer for a large market, and niche marketing involves targeting a small, specialized market.

When Port Orleans Shipping Uses Segmented Marketing,it Targets Several Segments