________ is the degree to which the innovation appears superior to existing products.
A)Relative advantage
B)Compatibility
C)Complexity
D)Divisibility
E)Communicability

Question

Quizplus · Accepted Answer

Relative advantage is the degree to which an innovation appears better than existing products. It is one of the key attributes in determining the rate of adoption of an innovation. The greater the relative advantage, the faster the rate of adoption.

________ Is the Degree to Which the Innovation Appears Superior