Which of the following is true about customer relationship management (CRM)?
A)It eliminates the need to depend on information produced through primary research.
B)Its aim is to directly maximize profit margins.
C)Its aim is to establish cause-effect relationships between marketing strategies and consumption trends.
D)Its aim is to maximize customer loyalty.
E)It eliminates the need to use data mining techniques in marketing research studies.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) aims to maximize customer loyalty through various strategies and tactics. It focuses on building and maintaining long-term relationships with customers to increase their satisfaction and loyalty towards the brand. CRM does not eliminate the need for primary research or data mining techniques, but rather complements them by providing insights into customer behavior and preferences. Maximizing profit margins is not the primary aim of CRM, but rather a potential outcome of successful relationship management. Establishing cause-effect relationships between marketing strategies and consumption trends is a broader goal of marketing research, rather than CRM specifically.

Which of the Following Is True About Customer Relationship Management