Which of the following is an example of cause-related marketing?
A)a firm selling groceries without using retail outlets
B)a firm selling fruit juices catering to health conscious people
C)a firm selling health insurances only through online sites
D)a firm selling cars mandating that the car can only be serviced by their own dealers
E)a firm selling books where a percentage of sales goes to a charity

Question

Quizplus · Accepted Answer

Cause-related marketing refers to marketing efforts aimed at promoting a social cause, with a portion of the proceeds from the sale of a product or service donated to a charity or cause. Option E is an example of cause-related marketing where a percentage of sales from books goes to a charity. The other options do not fit the definition of cause-related marketing.

Which of the Following Is an Example of Cause-Related Marketing