Which of the following is true of communication adaptation for a company entering a foreign market?
A)Language adjustments are considered unimportant.
B)Cultural differences are seen as a negligible necessity in the process.
C)A strategy of fully modifying advertising messages to local markets is used.
D)As media availability is similar across countries, media need not be adapted internationally.
E)A standardized advertising theme is used as consumer needs around the world are becoming more similar.

Question

Quizplus · Accepted Answer

Communication adaptation is an important factor for a company entering a foreign market. Language adjustments are crucial to ensure a clear message is conveyed. Cultural differences need to be considered in order to avoid any negative cultural implications. Moreover, it is important to modify advertising messages to meet local market needs. This can be done by adapting themes, slogans, and copy to reflect the cultural norms and values of the target audience.Creating a standardized advertising theme may not be suitable as consumer needs differ across the world. Media availability can also differ by country, so it’s important to modify advertising channels accordingly. Therefore, option C is the best choice.

Which of the Following Is True of Communication Adaptation for a Company