Converse has a Web site that welcomes consumers to "the Converse Century," invites readers to post their Converse stories and offers a wide variety of Converse shoes for direct purchase.The site even allows customers to individually design their own shoes.The Converse site is most accurately categorized as which of the following types of Web sites?
A)a B2B Web site
B)a C2B Web site
C)a C2C Web site
D)a corporate Web site
E)a marketing Web site

Question

Quizplus · Accepted Answer

The Converse website is primarily focused on marketing their products directly to consumers through features such as the ability to design custom shoes and offers for direct purchase. While there is some potential for C2C interaction through user-generated content, the primary purpose of the site is not facilitating consumer-to-consumer transactions or interactions. Additionally, while it is a corporate website, the main emphasis of the site is on marketing rather than providing information about the company itself, making E the most accurate categorization.

Converse Has a Web Site That Welcomes Consumers to "The