The push strategy of marketing cannot be used by firms that only practice direct marketing.

Question

Quizplus · Accepted Answer

Direct marketing involves selling products directly to customers, without the use of intermediaries such as retailers or wholesalers. In contrast, the push strategy of marketing involves promoting products through intermediaries, who then sell the products to customers. Therefore, firms that only practice direct marketing cannot use the push strategy of marketing.

The Push Strategy of Marketing Cannot Be Used by Firms