Which of the following is a similarity between personal selling and direct marketing?
A)Both are not sales-directed forms of communication.
B)Both are used to meet a mass audiences simultaneously.
C)Both are only used in cases of product promotions.
D)Both are involved in personal interactions with customers.
E)Both are impersonal and lack direct persuasiveness of company salespeople.

Question

Quizplus · Accepted Answer

Both personal selling and direct marketing involve personal interactions with customers. Personal selling involves face-to-face interactions between a salesperson and a potential customer, while direct marketing may involve direct mail, email, or telemarketing interactions with customers. Both forms of communication are focused on building a relationship with the customer and persuasively promoting a product or service.

Which of the Following Is a Similarity Between Personal Selling