Marketing An Introduction Study Set 3
Quiz 1: Marketing Creating and Capturing Customer Value
The Selling Concept Holds That Consumers Will Not Buy Enough
The selling concept holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.
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The major difference between customer-driving marketing and customer-driven marketing is that the customer-driving marketing considers only existing needs.
The societal marketing concept holds that a company's marketing decisions should consider consumers' wants,the company's requirements,consumers' long-run interests,and society's long-run interests.
Product,price,place,and promotion make up the elements of a firm's marketing mix.
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