The first step in the marketing process is ________.
A)capturing value from customers to create profits and customer equity
B)constructing an integrated marketing program that delivers superior value
C)building profitable relationships and creating customer delight
D)understanding the marketplace and customer needs and wants
E)designing a customer-driven marketing strategy

Question

Quizplus · Accepted Answer

Understanding the marketplace and customer needs and wants is the first step in the marketing process as it provides the foundation for developing a customer-driven marketing strategy, constructing an integrated marketing program, building profitable relationships, and capturing value from customers to create profits and customer equity.

The First Step in the Marketing Process Is ________