For a Company Like Starbucks,what Would Their Distinctive Competence Be?
For a company like Starbucks,what would their distinctive competence be?
A) making great coffee into an experience
B) providing the best customer service
C) having musicians play in their stores
D) having the best and most expensive coffee
For a company like Starbucks,what would their sustainable competitive advantage be?
A) great suppliers
B) the experience they creates for their customers
C) great products
D) their employee training
Monica has just been hired by the Misty Mount Corporation to take over as the new chief executive officer.Her initial impression is that the company is in disarray,primarily because the employees do not have a sense of purpose or a common set of values.Monica's observations suggest that she needs to provide which of the following for Misty Mount?
B) contingency plan
C) objective function
D) corporate logo
A vision for a company is which of the following?
A) an explanation of why the company exists and where it wants to go
B) the same thing as an objective
C) a detailed plan that outlines the major organizational structure of the company
D) very relevant for the short-term, but less useful for the long-term