The notion of "strategic fit":
A)Is common in strategic literature but means different things to different experts
B)Implies deep coherence across all functions within the organization
C)Expresses how well a firm's strategy fits its internal environment
D)Answers b and c

Question

Quizplus · Accepted Answer

"Strategic fit" refers to the coherence between a firm's external and internal environments, and how well its strategy aligns with both. This requires deep coherence across all functions within the organization, which answers option B, and also involves how well the firm's strategy fits its internal environment, which answers option C. However, the notion of strategic fit can vary slightly in meaning and interpretation among various experts and in different contexts, which is why option A is also partially correct. Therefore, the best answer is option D as it covers both B and C, and also acknowledges the potential for different interpretations or variations of the concept, as stated in option A.

The Notion of "Strategic Fit