To survive and generate profit over the long run requires a firm to:
A)Focus on revenue maximisation
B)Be responsive to evolving customer needs and to relevant changes in the wider political, economic, social and technological environment
C)Choose a low cost strategy and a differentiation strategy simultaneously
D)Put emphasis on its top managers' behaviors and ethics

Question

Quizplus · Accepted Answer

Being responsive to evolving customer needs and relevant changes in the wider environment is crucial for long-term survival and profitability. This allows a firm to adapt to changing circumstances and stay competitive. While revenue maximization and cost strategies are important, they are not sufficient on their own. Ethical behavior is also important, but it alone cannot ensure long-term success.

To Survive and Generate Profit Over the Long Run Requires