The set of shared values of the firm:
A)Represent the basic reason for the firm's continued existence as a viable organisation.
B)Can be manipulated and transformed easily
C)Are part of a qualitative world that is not relevant to strategic management
D)Are so difficult to assess and understand that it should not be the main focus of strategy analysts and decision-makers

Question

Quizplus · Accepted Answer

The set of shared values of the firm represent the basic reason for the firm's continued existence as a viable organisation. These values guide the behavior of employees and shape the company culture, which ultimately affects the firm's performance and success. Therefore, understanding and cultivating these shared values is crucial for strategic management.

The Set of Shared Values of the Firm