Product range is generally not a pertinent dimension to map strategic groups because most firms within an industry are multi-product organizations

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Strategic groups are formed based on similarities in strategic variables such as pricing, distribution channels, and target market, among others. These variables are not necessarily related to the product range. However, it is possible to consider product range as a strategic variable, in which case it would be relevant to map the strategic groups based on this dimension. Nonetheless, it is still not true that most firms within an industry are multi-product organizations, as there are industries with specialized or niche players that focus on a narrow product range.

Product Range Is Generally Not a Pertinent Dimension to Map