Different types of relationships may exist between firms. For example:
A)Coca.cola and PepsiCo are mostly competing
B)Intel and Microsoft are cooperating
C)Exxon and Shell are competing
D)All of the above

Question

Quizplus · Accepted Answer

All of the above statements represent different types of relationships between firms. Coca-Cola and PepsiCo are in direct competition, whereas Intel and Microsoft have a cooperative relationship (as can be seen in their joint ventures such as the USB standard). Exxon and Shell also compete in the same industry.

Different Types of Relationships May Exist Between Firms