The examples of Ikea and Southwest Airlines illustrate:
A)The power of brand as a factor of success
B)The quality of the top management of these firms
C)The power of advertising
D)How a low-price, no-frills business strategy can still be combined with memorable (but very low cost) product differentiation

Question

Quizplus · Accepted Answer

Both Ikea and Southwest Airlines have successfully implemented a low-price, no-frills business strategy while still providing unique and memorable experiences to their customers through product differentiation. They have shown that cost-conscious consumers can still be attracted by a combination of affordability and creativity.

The Examples of Ikea and Southwest Airlines Illustrate