Reputation, brand name, intellectual property rights, and control over an installed base of customers are examples of:
A)Key resources to win a standard war
B)Key capabilities to succeed in a new market
C)A list of desirable resources
D)A list of capabilities that most large firms own

Question

Quizplus · Accepted Answer

These elements are considered key resources that can help a company win a standard war by leveraging its brand, reputation, and customer base.

Reputation, Brand Name, Intellectual Property Rights, and Control Over an Installed