In the media industry, the benefits of vertical integration are the focus of a debate, because:
A)Some think that the ownership of the distribution activity helps content providers to lower their costs
B)Some claim that content providers can cooperate with distributors without common ownership
C)Both a and b
D)Neither a or b

Question

Quizplus · Accepted Answer

The benefits of vertical integration in the media industry are the subject of a debate, with some arguing that ownership of the distribution activity helps content providers decrease costs while others contend that content providers can collaborate with distributors without common ownership. Therefore, both options are important, and there are pros and cons to both, suggesting that option C is the most suitable choice.

In the Media Industry, the Benefits of Vertical Integration Are