"What business are we in?" is a question that:
A)Is the starting point of strategy
B)Is the basis for a firm's identity
C)Both a and b
D)Neither a or b

Question

Quizplus · Accepted Answer

The question "What business are we in?" is both the starting point of strategy and the basis for a firm's identity. This question is essential for a company to define its purpose and direction, which lays the foundation for developing strategies to achieve goals and create a competitive advantage in the market.

"What Business Are We In?" Is a Question That