Demographic indicators are often better predictors of consumer behavior than psychographic indicators.

Question

Quizplus · Accepted Answer

Demographic indicators, while useful for identifying broad market segments based on characteristics like age, gender, income, etc., do not account for the attitudes, interests, values, and lifestyles that psychographic indicators do, which often provide deeper insights into consumer behavior and preferences.

Demographic Indicators Are Often Better Predictors of Consumer Behavior Than