Which of the following terms is defined as "the process of identifying recognizable groups that make up the market and then selecting a group as the target market?"
A)Market segregation.
B)Market aggregation.
C)Market research.
D)Segmentation.

Question

Quizplus · Accepted Answer

Segmentation is the process of identifying recognizable groups (or segments) within the market and then selecting one or more segments as the target market. Market segregation and market aggregation are not commonly used marketing terms, and while market research is important in the segmentation process, it is not the same as segmentation itself.

Which of the Following Terms Is Defined as "The Process