A___________ is a service that identifies groups of consumers who share demographic and lifestyle characteristics.
A)PRIZM
B)Dun's market identifier
C)Standard Industrial Classification
D)Economic Information System
E)Arbitron Panel

Question

Quizplus · Accepted Answer

PRIZM is a popular consumer segmentation system that groups people based on their demographics, lifestyles, behavior patterns, and geographic locations. It categorizes American households into 68 unique segments and provides marketers with insights into their preferences, media usage, and shopping behaviors. Other options like Dun's market identifier and Standard Industrial Classification focus more on business or industry categorization, while Economical Information System and Arbitron Panel are specific data gathering systems.

A___________ Is a Service That Identifies Groups of Consumers Who