Which of the following is an acceptable use of qualitative research?
A)Pretesting structured questionnaires
B)Learning the vocabulary of consumers
C)Educating the researcher to an unfamiliar environment
D)Suggesting hypotheses to be tested in subsequent research
E)All of these are acceptable uses of qualitative research.

Question

Quizplus · Accepted Answer

All of these are acceptable uses of qualitative research.

A) Pretesting structured questionnaires: Qualitative research can be used to test the effectiveness of questionnaires and refine them before being used in a larger quantitative study.

B) Learning the vocabulary of consumers: Qualitative research can help researchers gain insight into the language and terminology used by consumers, which can inform marketing strategies and communication efforts.

C) Educating the researcher to an unfamiliar environment: Qualitative research can be used to provide a deep understanding of a new environment or culture, which can inform subsequent research or business decisions.

D) Suggesting hypotheses to be tested in subsequent research: Qualitative research can generate ideas and insights that can be tested in larger quantitative studies.

Which of the Following Is an Acceptable Use of Qualitative