The most popular primary data collection method in marketing research is
A) observation.
B) survey.
C) focus group.
D) experiment.
E) none of the above.
Correct Answer:
Verified
Q38: Executive interviewing involves interviewing business people at
Q39: Which of the following is true about
Q40: A researcher who must collect survey data
Q41: In door-to-door interviewing
A)consumers are interviewed in person
Q42: Which of the following statements is correct?
A)The
Q44: A researcher who wants to survey a
Q45: The disadvantages) of self-administered surveys isare)
A)inadequate control
Q46: Validity of online surveys depends on
A)Sample selection
B)Survey
Q47: In executive interviewing
A)consumers are interviewed in person
Q48: The method wherein the respondent is seated
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