Which of the following is true about associative scaling? 1.The technique cannot be used when sequential decision processes are involved. 2-The technique cannot be used for telephone interviewing. 3-The technique is best suited to market tracking, where there is a need to understand shifts in competitive positions.
A)1
B)2
C)3
D)1 and 2
E)none of the above

Question

Quizplus · Accepted Answer

Associative scaling is a method used for market research to understand shifts in competitive positions by showing respondents pairs of brands and asking them to choose the better one. As sequential decision processes are not involved in this technique, option 1 is incorrect. There is no specific hindrance to telephone interviewing for this technique, so option 2 is incorrect. Therefore, option 3 is the correct statement about associative scaling.

Which of the Following Is True About Associative Scaling? 1