Consider the following MDS solution, in which A, B, C and D represent brands of a product class. The solution implies that B is sweeter than D but less creamy than A.

Question

Consider the following MDS solution, in which A, B, C and D represent brands of a product class.  The solution implies that B is sweeter than D but less creamy than A.

Quizplus · Accepted Answer

In the MDS solution, the distance between points represents the dissimilarity between the brands. The fact that B is closer to C and D than to A implies that it is less creamy, while the fact that it is closer to D than to C implies that it is sweeter. Therefore, B is sweeter than D but less creamy than A, making statement A true.

Consider the Following MDS Solution, in Which A, B, C