Customers who are the most profitable always hold the maximum number of products.
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Q7: Information pertaining to customer habits, preferences helps
Q7: Database enhancement can substantially increase the amount
Q9: The entertainment component of e-commerce is more
Q10: Primary data is the only means by
Q11: A direct seller has the ability to
Q13: Direct contact with customers is not required
Q13: Information on recency and monetary value of
Q16: 'Buyer-Centricity' focuses on what products and services
Q17: "Mining" raw customer data, available with companies,
Q19: Customer equity of a firm is the
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