In a recent meeting, the marketing manager for a large hardware company stated that he needed to have a forecast prepared for the next three months. The three-month period is called:
A) the forecasting horizon.
B) the forecasting period.
C) the planning time.
D) a business cycle.

Question

Quizplus · Accepted Answer

The term "forecasting horizon" refers to the future time period for which a forecast is prepared. In this context, the three-month period for which the forecast is needed is called the forecasting horizon.

In a Recent Meeting, the Marketing Manager for a Large