The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of its 3,000 employees. Data were collected on such variables as age, gender, marital status, current salary, level of overall satisfaction on a scale from 1 to 5, number of years with the company, and job title. Which of the variables would be considered to be qualitative data?
A) Gender, marital status, job satisfaction, and job title
B) Age
C) Years with the company
D) All variables listed are qualitative.

Question

Quizplus · Accepted Answer

Qualitative data refers to non-numeric information that describes characteristics or categories. Gender, marital status, job satisfaction (when measured on a scale), and job title are all examples of qualitative data because they describe attributes that are not quantifiable by numbers alone.

The Human Resources Department at a Major High Tech Company