A transnational strategy is difficult to achieve because the multiple objectives involved are contradictory.

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A transnational strategy involves balancing the need for global integration with local responsiveness, which can be difficult to achieve as these objectives can be contradictory. Global integration requires standardization and economies of scale, while local responsiveness requires adaptation to local market needs and preferences. Balancing these objectives can be a challenge for companies pursuing a transnational strategy.

A Transnational Strategy Is Difficult to Achieve Because the Multiple