Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs and a number of other businesses. Virgin follows a ____ diversification corporate strategy.
A) dominant business
B) related constrained
C) related linked
D) unrelated

Question

Quizplus · Accepted Answer

Virgin Group follows a related linked diversification strategy as it transfers its core competencies across different industries that are not directly related but share some commonalities, allowing them to leverage their brand and marketing expertise.

Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines