Without quality, the firm's products
A) can compete effectively on the basis of low price.
B) lack credibility among customers.
C) must be exported to developing countries, because they are not competitive in the U.S. or developed countries.
D) are associated with predatory competition.

Question

Quizplus · Accepted Answer

Quality is a crucial factor for customers to trust and have confidence in a firm's products. Without quality, the products lack credibility and customers may not be willing to purchase them even if they are offered at a lower price.

Without Quality, the Firm's Products