When using a balanced scorecard, a company's market share is typically classified as an element of the firm's:
A) financial performance measures.
B) customer performance measures.
C) learning and growth performance measures.
D) internal-operations performance measures.
E) interdisciplinary performance measures.

Question

Quizplus · Accepted Answer

Market share is typically classified under customer performance measures in a balanced scorecard approach, as it directly relates to the company's ability to meet the needs and preferences of its customers, thereby affecting customer satisfaction and loyalty.

When Using a Balanced Scorecard, a Company's Market Share Is