The Opening Case of Chapter 4 highlights Acer and its business level strategy. All of the following are components of Acer's strategy EXCEPT
A) Pricing its products below its competitors.
B) Outsourcing assembly and manufacture.
C) Manufacturing and assembling all products in-house
D) Selling through retailers

Question

Quizplus · Accepted Answer

The other three options, pricing below competitors, outsourcing assembly and manufacture, and selling through retailers are all components of Acer's business level strategy, as highlighted in the case. However, manufacturing and assembling all products in-house is not mentioned as a component of Acer's strategy.

The Opening Case of Chapter 4 Highlights Acer and Its